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These elements are used to deliver ads that are more relevant to you and your interests. They can also be used to limit the number of times you see an ad and measure the effectiveness of ad campaigns. Advertising networks usually place them with the permission of the website operator.

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These elements allow the website to remember the choices you make (such as your username, language, or the region in which you are located) and to provide improved and more personal functions. For example, a website can provide you with local weather reports or traffic information by storing data about your current location.

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